Something new every day on our @MusicaVivaAU Australia tour. This little fellow spotted by our Orchestra Manager on… twitter.com/i/web/status/9…
Well, it’s been a little (actually quite a lot) later in arriving than usual, but we’d like to think it’s been worth the wait. Today we can reveal our brand new brochure for 2014-2015 – with all the details of our season at London’s Southbank Centre and, of course, a fresh new look for the year ahead.
This year’s theme is all about protest – going back to the OAE’s roots as a radical, status-quo-busting group of musicians, pioneering period performance and determined to run the Orchestra themselves. In our ‘True Sound True Music’ campaign we’re taking a stand against manufactured pop, ‘talent’ competitions, and violinists emerging from the sea in scanty frocks. But it’s also a stand for everything we hold dear – authentic sound, thoroughly rehearsed and researched concerts, and performances full of passion, team work and energy.
Above all, we hope the campaign and images are visually arresting and also, in true OAE style, fun.
Designer Chris Harrison has this to say about the campaign:
“This year’s campaign might look like the orchestra poking fun at itself, but the message is not a laughing matter. The OAE is an orchestra standing up for a core belief, real music. And who wants to be part of this campaign? You, of course. Do you want to keep swallowing the pale imitation of music that we’re fed, or do you want to come on a journey with the OAE to find out how real music can change the world? Unfortunately lines are closed, so your vote won’t count. But you can do the next best thing… support something real. Be there, support these artists in person. And we believe thats something that we should all be shouting about.”
You can browse our new brochure below – watch out for the print version available in four different colours from 19 September as well as our outdoor posters around London from early October.
If you just want to book tickets straight away head on over to the Southbank Centre website.
Communications and Creative Programming Director