"One thing that is always surprising to me is how beautifully the softest sounds carry." @houghhough talks preparat… twitter.com/i/web/status/1…
I might have just been paranoid, but I’m pretty sure that when I stood up and took this picture in a meeting, announcing that I was going to write a blog article, that everyone thought I was a bit mad. And probably wondered how I was going to make this meeting sound in any way interesting to people.
But I thought that you, our readers, fans and concert-goers might be interested in some of the behind-the-scenes stuff that goes on at the OAE, and indeed, other Orchestras.
This relates a little to a favourite anecdote of our CEO, Stephen. He was asked at some function-or-other if being Chief Executive of the OAE was a full-time job. The person asking was pretty surprised when he said yes, and even more surprised when he said it was also a full time job for the 17 others in the office too.
So when you look at the Orchestra’s staff list in the concert programme you may well be thinking ‘what do all these people actually do?!’
Well, in the Communications team, one of the things we do is (and this may come as a surprise to you) talk and plan with other Orchestras and our main London venue, Southbank Centre. This is where Pride comes in. Pride is not anything to do with a march or a type of bread but is instead, rather more mundanely, the name of the regular marketing meeting the four Resident Orchestras; the London Philharmonic Orchestra, the Philharmonia, London Sinfonietta and ourselves, have with Southbank Centre. The name ‘Pride’ comes from around 10 years ago, when these meetings first started off life as a group working on exhibiting ‘pride’ in the Resident Orchestras.
We have these about every 4-6 weeks and use it as a way of coordinating things like the launch of each season, mailings, bringing up any issues with things like leaflet racks or plasma screens, sharing audience research findings and so on.
At the meeting in question we were talking about one of the more exciting things we work on and one thing where we definitely all make a joint effort – the start of the classical season. We’re always keen to make a bit of a splash with this, to alert the concert-going public that the Proms are over and it’s time for the start of the ‘proper’ (!) classical season. Not only that but we all want to raise our profiles and remind people that while other very good venues exist in London, Southbank Centre really does offer an unrivalled choice and breadth of classical performance.
So, we’ve been talking in recent meetings about the scope of the campaign – should it be a tube campaign as we did last year? Or should it be more rooted on the Southbank Centre site? We went for the latter. We’ve also been talking about which pictures to use for the campaign, and the re-development of the Classical mini-site on the Southbank Centre website. This is going to feature a video trailer for the new season, so we’ve talked about what that should contain and all contributed footage for it. We’ve also engaged an agency to help promote the launch of the site and the new season online. Everything is progressing nicely now – so expect to see posters, banners and the new minisite popping up soon. We’ll post pictures and so on shortly.
So there you have it. That’s Pride. It somewhat disappointingly doesn’t feature hot pants or feather boas, but it is one of those little behind-the-scenes things that nobody knows about but is essential to keeping everything going smoothly on the public surface!
William Norris, Communications Director